Your clinic is full of skill. Your website shouldn't be losing clients before they call.
Most med spa websites look fine on the surface — and quietly bleed clients every day. Not bad design. No foundation. No strategy. No way for Google to find you. That’s the problem we built this for.
90 days
post-launch support — included, no extra charge
3–8K
CAD — what most agencies charge for a template swap.
The honest truth
Most web designers are selling you a dressed-up template and calling it custom.
They buy a $59 theme. Drop your photos in. Change the colors. Invoice you $4,000. And when you ask why Google still can’t find you — they’re already gone.
You’re not getting a website. You’re getting a business card with a URL.
We plan every page around what your clients are actually searching for — before a pixel is placed.
Technical setup — speed, sitemap, GBP, GA, GSC, schema — is the foundation, not an add-on.
You know exactly what you're getting before you spend a cent. No surprises.
Real work · Toronto, Ontario
We built this for a beauty clinic just like yours.
Artisan Beauty Clinic just took over the business. Outdated brand, no online booking, invisible on Google. Here’s what happened.
“The website looked like it was built in 2009. We needed something that actually matched the quality of our services.”
— Artisan Beauty Clinic, Toronto
Advanced skincare · Toronto, Ontario
What wasn’t working
What we built
→Full redesign — services, booking, social proof, contact
→On-page SEO across every page
→GA4 + GSC + GBP connected on launch day
→Competitor research + content gap mapping
→Local SEO — GBP optimised, citations started
Month 1 results
10 pages indexed. 12% more GBP impressions. First booking received through the website. The foundation is live — and it compounds.
Built for Ontario health businesses
Most agencies don’t know what PHIPA means. We build to it from day one.
Med spas aren’t just businesses — they handle sensitive patient health data. That means Ontario privacy law applies to your website. Most web agencies don’t know this. We do, and we build accordingly.
PHIPA
Patient Health Information Protection
Ontario’s health privacy law governs how patient data is collected, stored, and used on your site. Intake forms, booking systems, and contact forms all fall under this. We build them to be compliant — not just functional.
PIPEDA
Federal Privacy Law for Business Data
Any client data your site collects — emails, phone numbers, purchase history — falls under federal privacy regulation. Your Privacy Policy and consent flows need to reflect this. We write them correctly, not as template copy-paste.
AODA
Accessibility for Ontarians with Disabilities
Ontario law requires websites to meet accessibility standards. Most agencies build sites that fail basic AODA checks. We include proper alt text, colour contrast, keyboard navigation, and semantic HTML in every build — no add-on required.
⚖️
A non-compliant intake form isn’t just a technical issue — it’s a legal liability. We make sure your site is covered before it goes live, not after a complaint lands on your desk.
The blueprint
What a complete MedSpa Website Design actually needs.
Most clinics are missing half these pages. Every one below has a job. Hover to see what it is — and why it costs you clients when it’s missing.
01
Home
Captures intent instantly. Gets them to the next step.
02
About Us
People buy from people they trust. This is where it starts.
03
Certifications
Credentials close the hesitant client in med spa.
04
Equipment
Shows you invest in quality. Justifies premium pricing.
05
Office Tour
Removes fear of the unknown before they even walk in.
06
The Team
Faces build connection. Clients choose who they feel.
07
Before & After
The strongest trust signal in aesthetics. Period.
08
Testimonials
Social proof at exactly the moment they’re deciding.
09
Offers
Creates urgency. Moves fence-sitters to book.
10
Gift Cards
Revenue stream most clinics leave completely untouched.
11
Video / Content
Builds authority. Keeps visitors on-site longer.
12
Courses
Positions you as educator, not just service provider.
13
Booking
Less friction = more bookings. Always.
14
Pricing
Transparency filters wrong fits. Attracts right ones.
15
Contact Us
Every contact method. No dead ends.
16+
Service Pages
One page per treatment — how Google finds you for specific searches.
19+
Location Pages
Rank in every city you serve — not just your address.
20
Membership
Recurring revenue. The smartest asset a clinic can own.
21
Shop / E-commerce
Sell skincare products between appointments. Revenue that doesn’t require a booking.
22
FAQ
Answers the questions that kill bookings before they start. Reduces calls, increases trust.
23
Privacy & PHIPA Terms
Required for Ontario health data compliance. Protects you and your patients.
No hidden extras
The technical stuff other agencies charge extra for. We include it.
Without this, you don’t have a website — you have an expensive business card. We treat it as the minimum, not an upsell.
Keyword mapping
Every page targets a specific search. No guesswork.
Heading hierarchy
H1–H3 structured the way Google reads them.
Meta titles & descriptions
Written for click-through. Optimised for ranking.
Google Search Console
Connected, verified, submitted from day one.
Google Analytics
You’ll know who visits, from where, what they do.
Google Business Profile
Set up and optimised so you show up in Maps.
XML Sitemap
Tells Google every page exists. Submitted on launch.
Robots.txt
No accidental blocks on pages you want ranked.
SEO-friendly URLs
Clean, readable, keyword-included slugs throughout.
Schema markup
Google understands exactly what your business is.
Page speed optimisation
Fast load is a ranking signal. We treat it that way.
Custom images where relevant
No stock photo walls. Real visuals for your clinic.
PHIPA-ready intake forms
Patient forms built to Ontario privacy standards from the start — not added as an afterthought.
AODA accessibility compliance
Ontario law requires it. Most agencies skip it. We build it in.
“Other agencies charge $500–$1,500 for this setup as an add-on. We include it because a site without this isn’t worth building.”
Every item above ships with every site we build. It’s the foundation, not a feature.
After we hand it over
We don’t disappear when the site goes live.
Getting handed a website with no walkthrough and a dashboard you’ve never seen — that’s not a delivery. That’s a problem dumped on you. Every site we build follows the same standard we set across all our toronto web design work — you leave knowing exactly how to run it.
Full walkthrough on launch day
How to update content. How to read your analytics. What to watch. You leave knowing how to use your own site.
90 days of support — no charge
Pages need tweaking. Things come up. We’re available for 90 days. Not on a clock.
No pressure on what’s next
Open to continuing with SEO when you’re ready. The site is yours either way. No retainer trap. No hard sell.
We grow by keeping clients — not chasing new ones
Small team. Long relationships. Your success is how we stay in business.
The offer
Everything above. One price. No surprises.
No “starting at” numbers that balloon on a call. This is what you get and what you pay.
What’s in the build
Market range: $4,500–$6,000 CAD
$2,000
CAD · One-time · No monthly lock-in
+ Bonus included
Useful extras — not gimmicks. You’ll find out exactly what on our call.
15 minutes. No pitch. Just an honest look at whether we’re a fit for your clinic.
Frequently Asked Questions
Questions Ontario med spa and clinic owners ask before hiring a web design company.
Does my medspa website need to comply with PHIPA?
Yes. If your site has intake forms, booking systems, or collects any patient health information, PHIPA applies. Most web agencies don't know this. We build compliance in from day one — not as an afterthought.
Do I need a separate page for every treatment I offer?
Yes, and this is where most medspa sites lose Google rankings. One page per treatment — Botox, fillers, laser hair removal — means Google can match your page to that exact search. A single "services" page ranks for nothing.
How long until my medspa shows up on Google?
First indexing typically happens within 1–2 weeks of launch if your site is properly submitted. Ranking for competitive terms takes 3–6 months. We set up Google Search Console on launch day so nothing is left to chance.
Can you integrate online booking into the site?
Yes. We integrate with booking platforms like Jane App, Mindbody, Vagaro, or a custom form. We also make sure the booking flow is PHIPA-aware.
What makes a medspa website different from a regular business site?
Compliance requirements, before & after photo handling, treatment-specific SEO, and trust signals like certifications and credentials. A generic template misses all of this.
How do you handle before & after photos?
We build a dedicated gallery page with proper consent language and PHIPA-compliant framing. Before & after is the strongest trust signal in aesthetics — it needs to be done right, not just dropped in a slider.
Can you redesign my existing medspa site instead of building new?
Yes. We assess what's worth keeping (usually not much, SEO-wise) and rebuild with strategy. You keep your domain and existing GBP history.
How long does the build take?
3–5 weeks depending on how quickly content and photos come in from your side. We don't drag it out.
What happens after my site goes live?
90 days of included support — walkthrough on day one, tweaks and questions at no extra charge. No hard sell on what comes next.
Why The Ant Firm over a larger agency?
You work directly with the person who builds your site. No account managers, no handoffs. And we charge $2,000 — not $5,000 — because we're not paying for a downtown office.
