How We Took [Client’s Business Type] from [Starting Point] to [Result] in X Days — and Set Up a System for Ongoing Growth.
The Business
Artisan Beauty Clinic provides advanced skin care treatments — from laser therapy and wrinkle reduction to Tribella and more — all focused on helping people look and feel their best.
Locals in Toronto seeking professional, non-surgical skin care solutions — whether it’s for rejuvenation, anti-aging, or boosting confidence.
They needed a website that didn’t just sit pretty — they wanted a brand-builder. Something to showcase services, allow easy online booking, display social proof, and elevate trust.
The Challenge
“We just took over the business and honestly, the whole brand felt outdated. The website looked like it was built in 2009. We needed something clean, modern, and professional — something that actually matched the quality of our services.”
They weren’t lost. They knew exactly what they needed — a total refresh to stand out from all the other clinics in Toronto. They wanted something that made people stop scrolling and actually book.
Here’s what wasn’t cutting it:
The old site looked old — plain and clunky
No way to book online
They weren’t showing up on Google
Nothing that made them look different or better than competitors
They had the vision. They just needed someone to build it right.
The Discovery
We started with a deep-dive. Instead of guessing, we asked targeted questions around services, audience, location, competition, and long-term growth.
✅ Collected ideas they liked
✅ Sent a discovery questionnaire
✅ Analyzed competitor websites + keywords
✅ Clarified goals (local leads, visibility, reviews)
The Build
Design without strategy is decoration. We built the site with marketing baked in.
Include milestones:
✅ Modern website design (services, reviews, contact, booking)
✅ Iterations with client feedback
✅ Final approval & launch
The Growth Engine
After the site went live, we activated a full-stack growth system to drive traffic, leads, and long-term visibility.
- On-page SEO optimization (site speed, structure, internal links)
- Google indexing, sitemap setup, & tracking (GA4, GSC)
- Competitor research → keyword & content gap mapping
- Local SEO (Google Business Profile optimization, citation building)
- Blogging & content marketing (high-intent keywords, service area relevance)
- Social media content calendar + branded visuals
- Email automation system (in progress for lead nurture + reactivation)
- Paid ad campaigns (Meta) → retargeting, location-based, and offer-driven
Monthly Performance Tracking
📅 Monthly Growth Log:
Month 1:
Indexed 10 blog pages
12% increase in GBP impressions
First booking via website
